URL: https://zoom.us/j/5179624609 Class: Social Media and Real Estate Marketing People do everything on their phones today, and as such they expect tobrowse, buy, and sell real estate from the palm of their hand, too. Technologytouches every aspect of the real estate industry today. Buyers can see abirds-eye view of a neighborhood 2,000 miles away through drone footage. Youcan buy a house online without ever taking out a pen to sign a contract.Searching for new listings is as simple as downloading an app, choosing yourlocation, and awaiting notifications with options.More than 70 percent of today’s buyers search for homes online,and 85 percent of real estate agents use texting toget work done. 45 minutes Lesson Planin Social Media 1. The Principlesof Social Media Today1hour 2. A Look atVarious Social Media Channels1 hour a. Facebook b. Instagram c. LinkedIn d. Twitter e. Skype/Facetime f. You Tube 3. Developing aSocial Media Strategy and Content – Growing and Engaging Audience1 hour 4. Measuring SocialMedia – gain more followers and expand your reach30 minutes Goals of the Class:Each of these goals are incorporated into the lessons above Focus on realistic goals and objectives and how they fitinto an agent’s marketing strategy, as well as align with the organization’soverall marketing strategy. Look for the company’s tone of voice for social mediasites, their branding so there is not too much of a gap. Authenticity isvery important, as no one likes a fake personality on social media. It is important that you stay consistent in your postingsand storytelling always. Contentprovided must be excellent and consistent. Content Sharing Best Practices Sharing Stories Best Practices Video Content Best Practices Hashtag Usage Best Practices TOTAL HOURS: 3.75 
Take Vince's Class Here - https://us02web.zoom.us/j/5179624609 About Vince Vince Rocco is dedicated to delivering quality service to his buyers and sellers while closely overseeing all aspects of the transaction process. Always honest and straightforward, he achieves success for his clients through integrity, dedication, and flexibility. Cultivating strong, lasting relationships is among Vince’s passions, and as a result, he has developed a wide network of connections throughout NYC. Vince maintains an extensive knowledge of both Manhattan and Brooklyn, and he has a proven track record of success in both boroughs. He is highly regarded in the industry as a new condo development sales and marketing expert, having successfully sold out several prominent projects in New York City. Vince has appeared on HGTV’s House Hunters, and the DIY Network’s Sweat Equity. He has also been featured in top publications like The New York Times, New York Post, and New York Magazine. Vince can also be found sharing his insights on his podcasts, “Good Morning New York, Real Estate with Vince Rocco,” and “Talking New York Real Estate with Vince Rocco.” The popular shows have garnered loyal followings. In his spare time, Vince teaches Real Estate Continuing Education at the New York Real Estate Institute (NYREI). He currently lives on Manhattan’s Upper West Side. |