CitiHabitats has a different perspective on real estate. Since we opened our doorsin 1994, our firm has grown into one of New York City’s leading real estatefirms in both sales and rentals. We’ve done this through our focus on customerservice, by investing in infrastructure, technology and business developmentresources for our agents and by responding to the changes in the field of realestate as well as the wonderful city in which we work.

Despite oursize, we have been successful in achieving a great balance of warmth andprofessionalism for our agents. For a large organization, it’s all aboutthinking small. It’s the details that matter. We want Citi Habitats to bea place where people want to come to work every day.

OfficeFacilities

Recently, CitiHabitats has embarked on a comprehensive campaign to revitalize and rebuild ouroffice locations to truly reflect the way that agents work and interact withclients. These offices include flexible work stations to accommodate visitingagents, lounge-style meeting areas, private phone rooms, and hi-tech conferencerooms equipped with Apple TV and wireless presentation systems. These newlocations offer the latest and greatest in technology as well as modern,industrial-inspired design elements. The goal with our new offices is to makenot only functional - but fun, inspiring places from which to do business.

Technology

Like neverbefore, technology is a driving force in the real estate brokerage industry. Asa firm that believes in staying on the cutting edge, we’re creating an all-new,fully-integrated listings database. The first phase of the system rolled out inmid-2014. Early 2015, we will roll out the new CitiHabitats.com, which is beingcompletely redesigned from the ground up, and will offer features never beforeseen on a real estate website.

Business Development and Learning

Withapproximately 200 learning opportunities a year, our agents’ professionalgrowth is a priority. Citi Habitats’ Agent Development Orientation(CHADO) is best-in-class. All new in independent agents participate in anintensive weeklong program where they learn the essentials of working withclients and closing transactions successfully. Citi Habitats agents alsohave the opportunity to participate in an additional comprehensive 45-hoursales skills program. In addition, the Senior Managing Directors of our branchoffices are dedicated to their agents’ success and offer weekly in-officeworkshops and seminars. Additional programs coordinated by our dedicatedtraining coordinator are offered regularly on a variety of topics related tosales, rentals, marketing and professional development. We alsooffer a voluntary mentorship program for agents who would like an extra boostof support.

Marketing & Public Relations

Citi Habitats’in-house marketing department is focused on helping agents gain exposure andmarket their business. All agents are provided advertising space on ourwell trafficked website and because of our extensive database, thousands ofapartments are available to agents for advertising. At the company’scost, agents’ ads are automatically fed to multiple real estate sites such asStreetEasy, Zillow, Trulia and Curbed.com. Our professional pitch and marketingmaterials are available to agents for free in hardcopy and PDF format. Themarketing team includes a specialist in social media, graphic designers and apublic relations professional. These team members are available to help agentswith targeted marketing and outreach that captures the unique aspects of theirbusiness.

Management Team

All CitiHabitats managers are “non-competing,” meaning that they are fully committedhelping their agents build and grow their respective businesses. We have anopen door policy at every level. Each office’s senior leadership providesone-on-one training, coaching and mentoring. Our managers’ goal is to helptheir agents execute at the highest level.