6th FRIDAY 9:30am
Event Location Administrator Event Duration
Introduction to Commercial Real Estate Manhattan John Peitler 7.5hr


This class will examine and explore the various types of commercial real estate, with an emphasis on commercial leasing, and identifying the important things that a real estate professional needs to know in order to competently work in the commercial area. Discussion will include  the process of locating commercial properties for various uses, the important features clients look for, and the process of showing the property and negotiating the business terms and leases and getting paid your commission.  In the same context, we will also examine the process of investment sales of commercial and mixed use buildings.

Among the many topics, this class will include:

  • An overview of the various types of commercial real estate.
  • Discussing the various categories of commercial real estate and the basics you need to know about each.
  • Office, loft-studio and retail spaces.
  • Investment building sales.
  • Key terms and concepts related to each category.
  • Differences between residential and commercial real estate: features, procedures and representation.
  • The "rules" of commercial real estate or the lack thereof.
  • Landlord vs. tenant representation.
  • Landlord representation – finding landlords and getting them to list with you.
  • Tenant representation
  • Finding and working with tenants.
  • Meeting special tenant needs – water, electric, elevators, building hours, etc.
  • Working with other brokers – referral fees and co-broking.
  • Locating, obtaining and advertising for clients and properties.
  • Locating properties for lease and sale – using technology and "the old fashioned way".
  • Locating potential clients, finding out what they "really want"
  • Size (square footage), price range and features.
  • Arranging a building tour and preparing supporting documents.
  • The inspection tour.
  • Preparing, submitting and negotiating the business points of a proposal.
  • Working with the other side (landlord or prospective tenant) as well as other brokers.
  • Getting Paid.
  • The various forms of commission and how they are paid.
  • Negotiating   your best commission arrangements.
  • Real estate sales.
  • Financial elements involved in a sale/purchase.
  • Determining and establishing the market value of a building.
  • Calculating the return on a real estate investment.
  • Reviewing rent roll, other income and expenses.
  • Basics of 1031 exchanges and why they are beneficial to real estate brokers.
  • Listings and compensation.
  • Marketing concepts and the development of a marketing plan.
  • Showing a building to prospective buyers – what to do and what not to do.
  • Due diligence – researching zoning and building violations.
  • Working with attorneys, engineers and inspectors, and your role in negotiating and closing the transaction.


Take John's Classes Here - https://us02web.zoom.us/j/9425292516

John has been in the Real Estate and Finance industry since 1989.He started his finance career at American Funding a Brooklyn based mortgage Brokerage company.  He became the manager for the Sheep’s head bay branch and Developed American Funding’s Commercial Department.  It was John’s love of the complexity of commercial Finance that move him to seek out Commercial financing companies.  He became a Managing director at Marine Merchant international bank based in Long Island to learn more about commercial and business loan financing.  From there John moved to become a branch manager for GHMC, and then built a commercial Branch for All Money Mortgage Bankers before finding his home at Diversified financial.

He started Diversified Residential and Commercial Services 11 years ago after his partners retired, and holds his NY Real Estate Brokers license since 2004 and His Pennsylvania Brokers license since 2012. Diversified is a  Full service real estate brokerage company and also a Commercial and residential mortgage brokerage company.  John has financed 100’s of Millions of dollars of properties in 39 of the 50 states in the country, with his largest financing transaction to date of $22,800,000.


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