URL: https://zoom.us/j/5179624609

Class: Social Media and Real Estate Marketing

People do everything on their phones today, and as such they expect tobrowse, buy, and sell real estate from the palm of their hand, too. Technologytouches every aspect of the real estate industry today. Buyers can see abirds-eye view of a neighborhood 2,000 miles away through drone footage. Youcan buy a house online without ever taking out a pen to sign a contract.Searching for new listings is as simple as downloading an app, choosing yourlocation, and awaiting notifications with options.More than 70 percent of today’s buyers search for homes online,and 85 percent of real estate agents use texting toget work done. 45 minutes

Lesson Planin Social Media       

1. The Principlesof Social Media Today1hour

2. A Look atVarious Social Media Channels1 hour

a. Facebook

b. Instagram

c. LinkedIn

d. Twitter

e. Skype/Facetime

f. You Tube

3. Developing aSocial Media Strategy and Content – Growing and Engaging Audience1 hour

4. Measuring SocialMedia – gain more followers and expand your reach30 minutes

 

Goals of the Class:Each of these goals are incorporated into the lessons above

 

Focus on realistic goals and objectives and how they fitinto an agent’s marketing strategy, as well as align with the organization’soverall marketing strategy.

 

Look for the company’s tone of voice for social mediasites, their branding so there is not too much of a gap.

 

Authenticity isvery important, as no one likes a fake personality on social media.

 

It is important that you stay consistent in your postingsand storytelling always.

 

Contentprovided must be excellent and consistent.

 

Content Sharing Best Practices 

 

Sharing Stories Best Practices 

 

Video Content Best Practices 

 

Hashtag Usage Best Practices 

 

                                                                                                                        TOTAL HOURS: 3.75

https://us02web.zoom.us/j/5526351915