Meanwhile, gaining the scope of international brand and marketing of Coldwell Banker has meant the brokerage's exclusive properties are seen in more and larger advertising campaigns and on many websites, helping both the clients, and the agents looking to satisfy them. With the addition of Coldwell Banker AC Lawrence to its portfolio of partners, Coldwell Banker franchises across the world gained a trusted NYC brokerage where they could send those looking to buy, rent, invest in residential properties and secure or sell commercial space.

The Coldwell Banker AC Lawrence website and database is unrivaled in function, speed and housing opportunities for clients.

Advertising has multiplied, as have new landlord relationships to augment the strong, multi-generational ones deeply rooted with the brokerage's tenured leadership team.

Ethics and training remain priority, as well as always learning how best to communicate and interact with clients, through social media, technology, online reviews, editorial coverage, newsletters and simply picking up the phone or sending a greeting card.